LEGO

LEGO has undergone a remarkable transformation over the past 90 years, evolving from a small carpenter's workshop to a leading global enterprise that ranks among the largest toy manufacturers in the world. Recently, I was fortunate enough to participate in the development of a brand concept for a new product line aimed at adults. In preparation for the presentation, I crafted a brand mood board, logos, badges, photos, merchandise, and a print ad that captured the essence of adventure and resonated with the adult demographic.