sooovegan!

Lee Weissman is a vegan chef, with a passion for veganism that is rooted in the belief that eating plant-based foods is one of the healthiest choices one can make. At sooovegan, Lee strives to show how vibrant and delicious the vegan approach to a healthy diet can be. His focus is on using fresh, nutrient-rich ingredients to create delicious and satisfying vegan meals that leave you feeling nourished and energized.

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I developed the name and logo as well as the social media campaign.